Does the business you once dreamed of feel more like a hamster wheel?
Running a business is tough. With the pressure of disengaged employees, the struggle to find quality customers, and the sacrifice of personal time, it can feel like there’s no time to live. You've built something important, but do you ever wonder if there's more to it than just working all the time?
What would happen If you took a vacation? Would your business fall apart? Does not having enough cash in your business keep you up at night? Despite your pride in what you've achieved, keeping everything going like this can feel like a heavy load. It's not just about you; you have employees, communities, and loved ones who depend on you. If you burn out, who will pick up the pieces?
Mistake 1: ONly Fixing the Loudest issue
Most business owners make the mistake of focusing on the noisiest problem. This could be employee turnover, customer retention, lack of cash flow, working too much, ineffective marketing, or the inability to close desired customers.
By addressing only the symptoms, business owners often miss the root issues within their business ecosystem and fail to achieve the change they desire.
When implementing these changes, you now find yourself in the role of a firefighter as challenges arise in your business.
This ultimately means you are trapped by the very business that was meant to create a life of freedom for you? The ultimate goal for many business owners is freedom—freedom of time, resources, and money—but focusing on symptoms alone doesn't lead to this freedom.
Our 1st step: Quantification
We begin each relationship with a thorough assessment that quantifies a specific starting point. This assessment identifies the company's foundations and uncovers the root cause of the problem.
By focusing on quantification, our first pillar, we pinpoint the real problem, not just the symptom, and ultimately achieve the desired outcome of freedom.
Furthermore, we conduct our assessment through the lens of an investor, who can often see foundational problems that, once repaired, will allow the business owner to achieve their strongest desires.
Mistake 2: READy, Fire, Aim
Most business owners, after identifying a problem, often tackle it with a "ready, fire, aim" approach.
They might ask friends, colleagues, or hire niche coaches without realizing that solving one problem might create a bigger issue elsewhere.
This approach treats problems in isolation, leading to unintended consequences in other areas of the business. Addressing problems in a vacuum, without considering the broader context, often results in exacerbating issues in other areas.
For instance, solving a sales problem might lead to financial or employee-related problems. This is because business issues are usually foundational and interconnected across the eight areas of business: planning, leadership, sales, marketing, employees, operations, finance, and risk management.
When you address a singular issue, such as a sales problem, you must understand its ripple effects on other aspects of your business.
Could resolving a sales issue strain your finances or increase employee workload?
Our next step: Identifying & Unlocking Value
Instead of tackling problems in isolation, we take a step back to understand the root cause and its connections to other areas of your business.
Developing solutions with a 360-degree view helps ensure that solving one problem doesn’t create new issues elsewhere.
By understanding the interconnections and developing a multiplicative approach, you create solutions that consider the overall business value and avoid ripple effects.
Approaching problem-solving with a holistic view increases your business’s overall value, leading to achieving your desired outcomes, such as more revenue, increased freedom, or better work-life balance. By understanding and addressing the interconnected nature of business problems, you can unlock greater value in your company and drive towards your ultimate goals.
MISTAKE 3: TACKLING ALL OF THE PROBLEMS YOURSELF
In business, when owners encounter a problem, their first instinct is often to tackle it head-on.
Here is why this is a problem: A knee-jerk reaction from the owner can actually decrease their business value. Value declines because of owner-driven dependency. Business owners are highly capable and knowledgeable, but they often lack a structured system to implement significant changes without doing all the work themselves.
What happens when the owner handles implementing all the changes themselves?
Growth Stagnation: The business loses momentum, hindering its growth and potential.
Owner Burnout: The owner ends up juggling multiple tasks like a plate spinner, leading to personal burnout and becoming trapped by their own company
Team Demotivation: Employees become disconnected and demotivated when the owner constantly shifts focus without clear direction.
Our THIRD step: A strategic Value Roadmap
Instead of rushing into problem-solving without a plan, we provide a clear and structured approach. This ensures that you can achieve your goals effectively, fostering growth and success in your businesses.
By following a structured approach, you can:
Implement process-driven changes that lead to sustainable growth.
Avoid the pitfalls of shiny object syndrome by staying focused on clear objectives.
Achieve their ultimate goal of solving problems efficiently while moving towards a life of freedom and prosperity.
A proven playbook
Whether you aim to sell your business for 7, 8, or even 9 figures or simply want to create a sustainable and rewarding enterprise, you need the blueprint. As they say, there is no need to reinvent the wheel if it’s already been done successfully.
Why not follow proven strategies that can accelerate your success? Business simply feels easier when you make a lot of money in a short period.
If you continue at the pace you’re currently moving, do you believe that you can hit your eventual goals, or will you burn out from stress and anxiety? What happens if one misstep wipes out decades of your hard-earned work, ultimately devastating your financial status?
testimonials
"With Justin's guidance, we were able to navigate the complexities of scaling our business. His insights were invaluable. Initially skeptical, but the results proved him right. This was not an easy path, but the reward was amazing. Excited for $9 million + account value."
Steve A.
“Justin's comprehensive approach to business growth helped us achieve a successful exit. Scaling a company is a multifaceted approach, and his strategies were spot on. He helped me build a self-sustaining, highly valuable company I now enjoy owning"
Jonathan B.
"Justin's coaching was instrumental in our success. The path wasn't easy, but the rewards were so worth it. Scaling a company while focusing on value is an approach not many speak about - Yet Justin's expertise made all the difference."
William G.
"Initially, I was skeptical about the process. But working with Justin, I saw my business transform in ways I hadn't imagined. Focusing on Value vs Profitability allowed me to build a highly valuable company and exit it for 8 figures in just 5 years. This was not an easy path, but the reward was amazing."
John S.
"With Justin's guidance, we achieved, what he calls, ‘Multiplicative Growth’ in our company's value. His coaching and accountability ensured we stayed focused and driven. The freedom we gained was priceless. Excited for the 7 figure bank account, but even more about the generational wealth I was able to create."
Lori D.The Value Growth University
The Value Growth University is a comprehensive course designed to empower business owners
to unlock hidden enterprise value while steering their company toward sustainable profitability
while building highly transferable businesses.
Meet Your Program creator
Justin Goodbread is an accomplished business coach and educator with a rich history of guiding business owners to unlock the full potential of their enterprises. He brings over 30 years of experience in building, growing, and selling businesses, achieving deca-millionaire status before the age of 40. Justin is the youngest person to be inducted into the Exit Planning Hall of Fame, a testament to his exceptional impact and expertise in the field. Justin's credentials are extensive and impressive. He is a Certified Financial Planner (CFP®), Certified Exit Planning Advisor (CEPA®), and Certified Value Growth Advisor (CVGA®). His expertise has been recognized nationally, earning him a spot among Investopedia’s Top 100 Most Influential Advisors for five consecutive years. Additionally, he was honored with the 2021 Exit Planning Thought Leader and the 2022 Peter Christman Exit Planner of the Year awards and was inducted into the 2024 Exit Planning Circle of Excellence.
Justin has successfully started and sold six companies for six to eight figures. He has coached hundreds of business owners on how to build highly valuable, transferable businesses. As a dynamic speaker and author, Justin captivates audiences with his genuine and relatable approach, making complex financial and business strategies accessible to all. His bestselling books, "The Ultimate Sale" and "Your Baby’s Ugly," offer invaluable insights into maximizing business value and preparing for successful exits.
In his course, Justin will leverage his extensive experience and proven strategies to help you grow your business, enhance its value, and prepare for a profitable exit. Join Justin to gain practical knowledge and actionable insights that can transform your business and set you on the path to success.
Satisfaction Guarantee
I know the material in this course works and works well… but I also know you can’t know that for sure until you’re inside the course. If you actively participate in the course during the first week and it doesn't meet your expectations, you are eligible for a full refund..
Please note that refunds will not be issued after the initial week. This policy is in place due to the substantial time and effort invested in delivering a high-quality cohort-style course experience. If the cost of this course proves to be prohibitive for you, I encourage you to consider joining our entry-level course, which offers a more accessible option.
I’m committed to your satisfaction and success, and I’m confident this course will provide immense value to those who fully participate.
FAQs
How do I know this course will work for me?
The Value Growth University Playbook propelled me to sell all 7 businesses for 6-8 figures across various industries. It’s simple to follow, and if you follow it, you will exponentially increase the value of your company.
How long will this course take to complete?
I designed this course with a vision beyond a one-time experience. It's crafted to serve as a resource that you can revisit as you navigate various stages of your journey. Embedded within the course is a disruptive force poised to reshape your future. I understand the value of your time, yet achieving exponential change demands commitment. To fully harness the transformative power of this course, I recommend dedicating 4-6 hours per week to engage with the modules and coaching provided. By completing the assignments, you're not just investing time; you're igniting a process that paves the way for monumental shifts in your business landscape. Embrace this disruption, and find yourself propelled toward unprecedented growth and success.
Is there a money-back guarantee?
We offer a money-back guarantee within the first week of enrollment. If you actively engage with the course by completing assignments and attending events and still find it doesn't meet your expectations, you'll receive a full refund.
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