Crack the Code on Rapid Wealth Creation

and Sustainability with The

Value Growth University Course

Imagine feeling energized and fulfilled as you watch your business thrive.

At The Value Growth University, we understand the frustrations of working tirelessly without

seeing your desired results. That's why we're here to help you uncover the hidden gems within

your company that could transform it into a powerhouse of success. Get ready to build a

valuable asset that will secure your financial future and bring you the satisfaction and

freedom you've longed for.

Does the business you once dreamed of feel more like a hamster wheel?

Running a business is tough. With the pressure of disengaged employees, the struggle to find quality customers, and the sacrifice of personal time, it can feel like there’s no time to live. You've built something important, but do you ever wonder if there's more to it than just working all the time?

What would happen If you took a vacation? Would your business fall apart? Does not having enough cash in your business keep you up at night? Despite your pride in what you've achieved, keeping everything going like this can feel like a heavy load. It's not just about you; you have employees, communities, and loved ones who depend on you. If you burn out, who will pick up the pieces?

Maybe you should just keep plugging away no matter the sacrifice

Have you ever considered selling your business as the ultimate route to financial freedom? It's a thought that crosses many minds, yet some find themselves hesitant to let go.

Unfortunately, many business owners underestimate the importance of building a valuable and transferable business. They believe that selling the business is the only way to achieve financial freedom, missing out on other opportunities for growth and fulfillment.

Turn your company into a Golden Goose

What if you were able to discover a renewed passion for your work that allows you to generate profits AND also enjoy more leisure time?

Imagine putting 8 figures in your pocket within just 48 months - I did.

That's the kind of ease your business should bring you without all of the stress and pressures you’re feeling at the moment. You can skyrocket your net worth in record time with a business that supports your lifestyle and not the other way around.

It's about transforming your company into a 'golden goose,' a dependable source of ongoing income and fulfillment.

A proven playbook

Whether you aim to sell your business for 7, 8, or even 9 figures or simply want to create a sustainable and rewarding enterprise, you need the blueprint. As they say, there is no need to reinvent the wheel if it’s already been done successfully.

Why not follow proven strategies that can accelerate your success? Business simply feels easier when you make a lot of money in a short period.

If you continue at the pace you’re currently moving, do you believe that you can hit your eventual goals, or will you burn out from stress and anxiety? What happens if one misstep wipes out decades of your hard-earned work, ultimately devastating your financial status?

The Value Growth University

The Value Growth University is a comprehensive course designed to empower business owners

to unlock hidden enterprise value while steering their company toward sustainable profitability

while building highly transferable businesses.

So whether your goal is to sell your business for 7, 8, or 9 figures or simply to create a

sustainable and rewarding enterprise, this course is designed to help you achieve that.

Have a look inside…

  • MODULE 1:


    Drawing from over 30 years of experience, you’ll be introduced to a simplified approach that merges three essential disciplines: Business Value Growth, Exit Planning, and personal financial planning.

  • MODULE 2:

    Planning (Foundational Knowledge)

    Lay the groundwork for success with a deep dive into valuation methodologies, risk assessment, and the critical components of business value. Identify and bridge the gaps  in wealth, profit, and overall business value, setting the stage for sustainable growth.

  • MODULE 3:


    Cultivate visionary leadership by articulating specific goals, values, and team dynamics. Define the future trajectory of your business and ensure alignment within your team through reflective exercises and actionable insights.

  • MODULE 4:


    Master the art of targeted marketing by understanding your ideal client, their pain points, and your unique value proposition—craft compelling messaging across various channels to attract and retain your target audience, supported by measurable KPIs.

  • MODULE 5:


    Unlock the secrets of effective sales processes and profitability, aligning marketing efforts with revenue generation. Develop a step-by-step sales strategy and evaluate its impact on overall business performance.

  • MODULE 6:


    Build your dream team by leveraging personality profiling, strategic hiring, and effective performance management. Your organizational structure and team dynamics should reflect a culture of accountability and excellence.

  • MODULE 7:


    Streamline operational processes and eliminate inefficiencies across key business areas. Develop a comprehensive operations manual to ensure consistent execution and scalability, supported by actionable KPIs and process optimization strategies.

  • MODULE 8:


    Gain financial literacy through a basic P&L review and budgeting exercises, empowering you to make informed decisions that drive client value and business growth. Develop a customized proforma and identify key financial KPIs for ongoing success.

  • MODULE 9:


    Mitigate risk and ensure compliance by thoroughly reviewing legal entities, required documents, and strategic exit planning considerations. Safeguard your business with a proactive approach to legal and regulatory challenges.

  • MODULE 10:


    Module 10: Strategic Planning Process Navigate the strategic planning confidently, using a structured outline to articulate goals, allocate resources, and drive execution. Transform your vision into actionable steps supported by a clear roadmap for success.


"With Justin's guidance, we were able to navigate the complexities of scaling our business. His insights were invaluable. Initially skeptical, but the results proved him right. This was not an easy path, but the reward was amazing. Excited for $9 million + account value."

Steve A.

“Justin's comprehensive approach to business growth helped us achieve a successful exit. Scaling a company is a multifaceted approach, and his strategies were spot on. He helped me build a self-sustaining, highly valuable company I now enjoy owning"

Jonathan B.

"Justin's coaching was instrumental in our success. The path wasn't easy, but the rewards were so worth it. Scaling a company while focusing on value is an approach not many speak about - Yet Justin's expertise made all the difference."

William G.

"Initially, I was skeptical about the process. But working with Justin, I saw my business transform in ways I hadn't imagined. Focusing on Value vs Profitability allowed me to build a highly valuable company and exit it for 8 figures in just 5 years. This was not an easy path, but the reward was amazing."

John S.

"With Justin's guidance, we achieved, what he calls, ‘Multiplicative Growth’ in our company's value. His coaching and accountability ensured we stayed focused and driven. The freedom we gained was priceless. Excited for the 7 figure bank account, but even more about the generational wealth I was able to create."

Lori D.

Meet Your course creator

Justin Goodbread is an accomplished business coach and educator with a rich history of guiding business owners to unlock the full potential of their enterprises. He brings over 30 years of experience in building, growing, and selling businesses, achieving deca-millionaire status before the age of 40. Justin is the youngest person to be inducted into the Exit Planning Hall of Fame, a testament to his exceptional impact and expertise in the field. Justin's credentials are extensive and impressive. He is a Certified Financial Planner (CFP®), Certified Exit Planning Advisor (CEPA®), and Certified Value Growth Advisor (CVGA®). His expertise has been recognized nationally, earning him a spot among Investopedia’s Top 100 Most Influential Advisors for five consecutive years. Additionally, he was honored with the 2021 Exit Planning Thought Leader and the 2022 Peter Christman Exit Planner of the Year awards and was inducted into the 2024 Exit Planning Circle of Excellence.

Justin has successfully started and sold six companies for six to eight figures. He has coached hundreds of business owners on how to build highly valuable, transferable businesses. As a dynamic speaker and author, Justin captivates audiences with his genuine and relatable approach, making complex financial and business strategies accessible to all. His bestselling books, "The Ultimate Sale" and "Your Baby’s Ugly," offer invaluable insights into maximizing business value and preparing for successful exits.

In his course, Justin will leverage his extensive experience and proven strategies to help you grow your business, enhance its value, and prepare for a profitable exit. Join Justin to gain practical knowledge and actionable insights that can transform your business and set you on the path to success.

Choose the Right Option for You

the value growth university

  • Lifetime Access to the Program

    Gain unlimited access to the program content and teaching modules for life

  • Digital Downloads, Worksheets, and Exercises

    Access a wealth of digital resources to support your learning journey.

  • 10 Modules of Course Content

    Dive into 10 comprehensive modules covering essential business topics.

  • 64 Video Lessons

    Learn from 64 video lessons packed with valuable insights and practical guidance.

  • 5.5+ Hours of Video Education

    Enjoy 5.5+ hours of in-depth video education to enhance your knowledge.

  • Wealth Gap Analysis

    Identify and address gaps in wealth accumulation within your business.

  • Business Value Analysis

    Analyze and enhance the value of your business with expert guidance.

  • Bi-Weekly Live Coaching Sessions

    Participate in bi-weekly live coaching sessions for personalized support and guidance.

  • Community Access

    Join a vibrant community of like-minded entrepreneurs for networking and collaboration opportunities.

  • Mastering Value Growth Group Access

    Gain entry to the exclusive Mastering Value Growth group, where top-performing business owners share insights and strategies for rapid company growth.

  • The Value Growth Academy Access

    Access over 500 business-specific teachings and monthly workshops through The Value Growth Academy. Plus, receive standing invites to meet-ups and collectives.

  • Custom Strategic 90-Day Planning Framework

    Receive a personalized 90-day strategic planning framework to accelerate your business growth.

  • Bonus Material

    Unlock additional bonus content to enrich your learning experience further.

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Satisfaction Guarantee

I know the material in this course works and works well… but I also know you can’t know that for sure until you’re inside the course. If you actively participate in the course during the first week and it doesn't meet your expectations, you are eligible for a full refund..

Please note that refunds will not be issued after the initial week. This policy is in place due to the substantial time and effort invested in delivering a high-quality cohort-style course experience. If the cost of this course proves to be prohibitive for you, I encourage you to consider joining our entry-level course, which offers a more accessible option.

I’m committed to your satisfaction and success, and I’m confident this course will provide immense value to those who fully participate.


How do I know this course will work for me?

The Value Growth University Playbook propelled me to sell all 7 businesses for 6-8 figures across various industries. It’s simple to follow, and if you follow it, you will exponentially increase the value of your company.

How long will this course take to complete?

I designed this course with a vision beyond a one-time experience. It's crafted to serve as a resource that you can revisit as you navigate various stages of your journey. Embedded within the course is a disruptive force poised to reshape your future. I understand the value of your time, yet achieving exponential change demands commitment. To fully harness the transformative power of this course, I recommend dedicating 4-6 hours per week to engage with the modules and coaching provided. By completing the assignments, you're not just investing time; you're igniting a process that paves the way for monumental shifts in your business landscape. Embrace this disruption, and find yourself propelled toward unprecedented growth and success.

Is there a money-back guarantee?

We offer a money-back guarantee within the first week of enrollment. If you actively engage with the course by completing assignments and attending events and still find it doesn't meet your expectations, you'll receive a full refund.

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